Studebaker Blog

Raymond Loewy, one of the principal inventors of modern industrial design, redefined the look of everything from logos to locomotives. For many years Loewy served as the principal designer for the Studebaker Corporation, and in 1961 they called upon him to design a new automobile to save the company. These twelve sketches were sent from Loewy's Paris office to help in the effort, which resulted in the "Avanti," a rare instance in which the merits of a product caused it to survive the failure of the company which produced it.